Pointman News Creation

Proudly Vanquishing Vanilla PR since 2001…

Pointman News Creation is a bold, high-profile Toronto earned media agency built and staffed by former journalists. Every pitch is engineered with an editor’s eye and a hook that producers and gate-keepers simply can’t ignore.

We build brilliant trojan horse campaigns: a story the media can’t ignore and wants to run. Fifteen pitches delivered 3,017 earned media hits for Scouts Canada, 549 of them from the Scouts Helpline campaign alone. “Nice Try, AI” for the Writers Guild of Canada and “UnCanadian” for Zensurance both scored major media coverage for the clients and recently won international awards.

Legacy clients include Samsonite, Casper, Leesa, Sifto Salt, Scouts Canada, Hipcamp Canada, Zensurance, FlightNetwork, CPAWS, Manly Man Co. and Devry Smith Frank LLP.

Our Record:
900+ campaigns, zero vanilla. 9 juried international awards. 31 five-star Clutch reviews. Ranked the number one boutique PR agency in the world by Clutch.co and number four PR agency globally by NYX.

Our core Services:

• Earned media relations (we don’t pay for coverage, and neither should you)
• Survey and data-driven PR campaigns
• Humour driven campaigns
• Crisis and reputation communications
• Media training

Métis and majority woman-owned.

Keywords: Public Relations, PR Agency Toronto, Earned Media, Media Relations, Media Strategy, Publicity, Media Training, Spokesperson Training, Message Development, Press Outreach, Broadcast PR, Television Publicity, Radio Publicity, Print Media Relations, Digital PR, Media Pitching, Editorial Coverage, News Creation, Campaign Strategy, Brand Storytelling, Communications Strategy, Crisis Communications, Corporate Communications, Nonprofit PR, Charity PR, Association PR, B2B Public Relations, Consumer PR, Media Measurement, Indigenous-Owned Business, Métis-Owned Business, Women-Owned Business, Diverse Supplier, Canadian PR Agency, Ontario Public Relations, National Media Campaigns