2026
Jordan Baptiste
Jordan Baptiste is partner and president of Creative Fire, a First Nation-owned strategy, marketing and communications firm under Des Nedhe Group. Creative Fire operates as a community-owned enterprise, delivering national work grounded in Indigenous rights, economic sovereignty and long-term value creation for Nations.
Jordan leads complex engagements across the energy, mining, infrastructure, financial services and government sectors. His work focuses on embedding Indigenous ownership into core business systems, including procurement, capital deployment and supply chains. He advises major institutions, including Schedule I banks, Crown corporations, pension funds and global resource companies, on approaches that support community-owned economic outcomes.
He has played an advisory role in the development of reconciliation action plans, Indigenous loan guarantee structures and national-scale engagement strategies tied to major projects. His approach is grounded in Section 35 rights, the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP), and the Truth and Reconciliation Commission’s Call to Action 92, ensuring that Indigenous inclusion is directly tied to measurable economic impact.
Jordan is a member of Kitigan Zibi Anishinabeg and brings both lived experience and executive leadership to his work. Under his leadership, Creative Fire has transformed into a profitable, high-growth firm recognized for delivering Big Four-level strategy with a community-first mandate.
He is a speaker and moderator recognized for advancing conversations on supply chains, ownership and the role of Indigenous Nations in shaping Canada’s economic future.
